Let’s cut through the noise: content creation isn’t about being on every platform every day. It’s about building trust and relevance, at scale, without letting content creation eat your entire week.
The secret? Systemize the ideation and planning process using AI as your behind-the-scenes strategist.
In this article, you’ll learn how to:
• Extract ideas, formats, and hooks using ChatGPT
• Build a 30-day calendar using smart workflows
• Leverage templates in Notion and Google Sheets to rinse and repeat
Why 90% of People Fail at Consistent Content
Most people fail at content consistency not because they lack creativity—but because they lack:
1. A repeatable workflow
2. A bank of ideas
3. A tool that reduces friction
This creates what we call the Content Cost Spiral:
• You waste 30 minutes staring at a blank screen
• You push something mediocre because it’s 3 PM
• You burn out by week 3 and stop altogether
AI fixes this in three ways:
• Extracts ideas from your own voice and content
• Formats posts by platform, length, or persona
• Schedules your month in a repeatable framework
Let’s build it.
Step 1: Extract Ideas, Formats, and Hooks with AI
A. Start with Your Source Material
Your existing:
• Blog posts
• Client calls
• Emails
• Voice notes
• Videos or podcasts
Drop them into ChatGPT or Claude and prompt:
“Act as a content strategist. Analyze this transcript and extract 10 unique content ideas, each with a suggested format (e.g., tweet, LinkedIn post, carousel).”B. Add Hook Templates
Prompts to run for hooks:
• “Write 10 scroll-stopping hooks for each idea. Use a mix of curiosity, bold claims, and open loops.”C. Post Format Ideas
For each idea, ask:
“Rewrite this idea into 3 formats: one tweet, one short-form video script, one email intro.”Now, you have:
• A seed idea
• Hook options
• Format variations
Repeat this 5 times and you have the raw material for a month of content!
Step 2: Build Your 30-Day Content Calendar with Workflows
Here’s how to go from raw material to scheduled content.
A. Create Your 3-Format Rotation:
1. Thought leadership (LinkedIn post, blog)
2. Tactical tip (carousel, video, tweet thread)
3. Personal insight (email or behind-the-scenes post)
B. Assign Themes by Week:
• Week 1: Strategy
• Week 2: Tools + frameworks
• Week 3: Client stories / proof
• Week 4: Personal take / contrarian view
C. Use AI to Fill the Grid
Prompt:
“Using the following themes and formats, generate a 30-day content calendar. Include title, content type, and platform suggestion.”D. Schedule It
• Use a Google Sheet with columns for:
• Date
• Platform
• Format
• Hook
• CTA
Bonus: Connect Google Sheets to Notion or your scheduler (Buffer, Hypefury, Metricool) via Zapier.
Step 3: Use Templates for Scale and Consistency
A. ChatGPT Templates
Store and re-use these prompts:
1. Idea extraction:
“Analyze this [transcript/article] and give me 10 content ideas.”2. Hook generation:
“Create 5 hooks for this topic using curiosity and urgency.”3. Content formatting:
“Rewrite this post idea for LinkedIn, email, and Twitter.”4. Calendar builder:
“Create a 30-day content calendar with 3 posts per week using the following categories.”B. Notion Content OS Template
Build a Notion database with:
• Content idea bank
• Status (drafted, scheduled, published)
• Platform tags
• Hook library
• Repurpose tracker
Bonus: Add an AI writing integration to Notion to draft in place.
C. Google Sheets Template
Column headers:
• Date
• Day of week
• Topic
• Format
• Platform
• Caption
• CTA
• Status
Make it collaborative by sharing with your team or VA.
Sample 30-Minute Sprint Schedule
Want to hit 30 days of content in under 90 minutes?
Here’s how to do it in three 30-minute focused blocks:
Session 1: Idea Harvesting + Hooking
• Pull 5 pieces of past content
• Extract 10 ideas with ChatGPT
• Generate 5 hooks per idea
Session 2: Format & Platform Mapping
• Assign each idea to a format and platform
• Write one sentence summaries
• Group by week or theme
Session 3: Calendar + Draft Queue
• Paste into your Notion or Sheet
• Draft top 5 posts using ChatGPT
• Add due dates and CTAs
Done. A month of content queued.
What to Do This Week
1. Choose 3 content sources: past posts, videos, client wins
2. Run the idea extraction + hook generation prompts
3. Use the 3-format rotation to map out your week
4. Create your 30-day calendar in Sheets or Notion
5. Schedule your first 5 posts
Want everything pre-built? Get my 30-Day Content Builder Kit
The bottom line
Creating content at scale doesn’t require hustle. It requires infrastructure.
AI gives you leverage to extract what you already know, reframe it with relevance, and deploy it at scale with precision.
You don’t need to wake up with inspiration. You need a system that runs even when you don’t feel creative.
Build your engine. Let AI do the heavy lifting. And use your voice to lead the conversation.
References
• Notion
• Zapier
• Buffer
